SERvices
Explore the services included within the UniSphereMedia packages.
What I Do
Brand Audit
Snapshot of social media performance, identifying strengths, weaknesses, and opportunities for improvement.
Market Research
Insightful analysis uncovering trends, competitors, and opportunities for effective social media strategies.
Digital Strategy
Blueprint for social success: goals, audience, content, scheduling, engagement, and growth strategies.
Content Creation
Inspiring creation of engaging, relevant content, tailored to captivate and resonate with target audiences.
Digital Analytics
Data-driven insights illuminating performance, guiding informed decisions for optimised social media strategies.
Engagement
Active interaction cultivating relationships, fostering community, and amplifying brand presence across social platforms.
brand audit
The UniSphereMedia Brand Audit involves a comprehensive evaluation of your brand’s online presence across various platforms. This process includes analysing your content strategy, engagement metrics, audience demographics, and overall brand consistency. By conducting a brand audit, I gain valuable insights into your current social media performance, identify strengths and weaknesses, and uncover opportunities for improvement.
market research
The Market research stage involves gathering and analysing data to understand your target audience, industry trends, and competitors. This process includes conducting surveys, analysing demographics, studying consumer behavior, and evaluating competitor strategies. Through market research, I gain valuable insights into your audience’s preferences, pain points, and buying behavior, enabling me to identify opportunities and threats in the market.
digital strategy
At UniSphereMedia, the Digital Strategy begins by setting clear digital objectives tailored to your business goals. I then define your target audience, ensuring our efforts are precisely focused to resonate with them. Next, I craft content pillars designed to best meet the needs of your audience and align with your organisational objectives. Additionally, I create a content calendar to ensure consistency and effectiveness, optimising post frequency and timing for maximum impact.
Content creation
During the content creation stage of our service, I populate the monthly content calendar with crafted pieces of content, each aligned with the content pillars established earlier. The goal is to provide a diverse range of content types to engage your audience effectively. Once the content is created, it undergoes a review process where the client has the opportunity to approve, disapprove, or request edits to each piece of content. Upon approval, the content is scheduled to be posted on predetermined times and dates.
digital analytics
During the digital analytics stage, I delve into the performance of the marketing activities by identifying various key performance indicators (KPIs) and metrics. This analysis allows me to gain valuable insights into the effectiveness of the strategies. By closely monitoring metrics such as engagement rates, reach, click-through rates, and conversion rates, I can assess what is working well and what areas may require optimisation. This data will enable me to continuously refine our strategy, keeping it aligned with current trends and ensuring ongoing success.
engagement
During the engagement stage, I focus on establishing your brand’s tone of voice. This includes defining how your brand communicates and interacts with your audience. With my expertise in engagement strategies, I execute both inbound and outbound engagement to foster meaningful connections with your audience. By actively listening and responding to your audience’s feedback, I will build trust, loyalty, and brand advocacy. The goal is to leverage engagement to achieve the organisational goals, ensuring that every interaction contributes to your overall success.
